ABB, Ecodesign brochure

Impressive with its visual appeal

‍ABB is known as a global market leader and technological pioneer, with a focus on creating digital tools and product brochures that meet the needs of the company’s end customers through ease of use. Buorre developed a user-friendly interactive brochure, which can be used a sales tool.

In the project, carried out in spring 2021, the emphasis was on ABB's need for a recognizable and easy-to-read brochure that clearly explains the EU Ecodesign regulation rules for motors and drives. The trend for product brochures is clearly shifting towards more interactive solutions due to digitalization and environmentally friendly trends – the printing of brochures on paper is becoming a thing of the past, with more modern digital solutions taking their place.

Interactive PDF is a versatile solution

Buorre's role in the project was to design, format, and create, together with the content producer, a digitally easy-to-read yet informative product brochure that can be distributed as a lightweight PDF file, supporting marketing and sales instead of using heavy file packages. The brochure is easily downloadable from ABB's website, can be sent as an email attachment, and can ultimately be saved to personal files if desired.

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‍“The product brochure turned out fresh and the suggestions for the concept came quickly from Buorre. The comment rounds were efficient and we reached a good result in a short time frame. Buorre had a good vision for the graphic layout and how it speaks to the reader. The user experience has also been well taken into account in terms of interactivity.”

Eila Nyman, Head of Product Marketing, IEC LV Motors, ABB Motion

‍Light, clear and impactive

The horizontal format works great on computers and mobile devices. The layout is lighter compared to traditional printed brochures. The interactivity helps the reader to understand the whole structure of the brochure better, and to pay attention to the most important details. As a whole, it is visually impressive and the user experience has been refined.

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Supporting sales tool

The ecodesign brochure implementation, which takes into account the needs of end customers, has received positive feedback from the company's sales organization: salespeople can flexibly use the digital brochure in their work alongside their other tools. The pilot project will continue - followed by the design and production of ABB motor brochures, as well as brochures from other ABB units.

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